Procter and Gamble

The client company that Bounty is founded by is Procter and Gamble, so I have decided to look into this company and find out how Bounty came to be a P&G product.

  Our Purpose (Procter and Gamble) We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper. Our Values P&G is its people and the values by which we live. We attract and recruit the finest people in the world. We build our organization from within, promoting and rewarding people without regard to any difference unrelated to performance. We act on the conviction that the men and women of Procter & Gamble always will be our most important asset.Integrity 

  We always try to do the right thing.
  We are honest and straightforward with each other.
  We operate within the letter and spirit of the law.
  We uphold the values and principles of P&G in every action and decision.
  We are data-based and intellectually honest in advocating proposals, including recognizing risks.
   

Passion for Winning 

  We are determined to be the best at doing what matters most.
  We have a healthy dissatisfaction with the status quo.
  We have a compelling desire to improve and to win in the marketplace.

We Seek to Be the Best 

  We strive to be the best in all areas of strategic importance to the Company.
  We benchmark our performance rigorously versus the very best internally and externally.
  We learn from both our successes and our failures.

We Are Externally Focused 

  We develop superior understanding of consumers and their needs.
  We create and deliver products, packaging and concepts that build winning brand equities.
  We develop close, mutually productive relationships with our customers and our suppliers.
  We are good corporate citizens.
  We incorporate sustainability into our products, packaging and operations.http://www.pg.com/company/who_we_are/ppv.shtml (10-11-09)

Their company has one of the largest and strongest portfolios of trusted brands, including:

.Pampers

.Ariel

.Always

.Pantene

.Bounty

.Pringle’s

.Charmin

.Downy

.Iams

.Olay

Just to pick a few and there is also many more.

http://www.pg.com/common/product_sitemap.shtml (10-11-09)

History of Procter and Gamble.

In 1837 William Procter and James Gamble formed a humble but bold new enterprise. What began as a small, family operated soap and candle company grew and thrived, inspired by P&G’s purpose of providing products and services of superior quality and value. The power of P&G’s Purpose is the one factor above all others that have contributed to the Company’s long heritage of growth. It is an essential part of who we are, who we have been and who we will be for generations to come.

(If James Gamble and William Procter hadn’t married the Norris sisters, P&G might not exist.)

http://www.pg.com/company/who_we_are/ourhistory.shtml (10-11-09)

Procter and Gamble have won many awards starting from 1985 leading up to 2007.

 Fortune Magazine Global Most Admired Companies Ranked #5 for 2008 and #1 in its industry of Household & Personal Products 1985-2008
Fortune Magazine America’s Most Admired Companies Ranked #8 in 2008, and #1 in Soaps and Cosmetics. This marks the 17th time P&G has appeared in the U.S. “Top Ten” ranking. 1985-2008
Fortune Magazine Best Companies to Work For (Top 100) Ranked #68 in 2007*P&G not eligible in 2006 due to Gillette merger 20072002-05
Fortune/Universal Research Firm 100 Top MBA Employers Ranked #14 for 2008. In the top 24 since the inception of ranking. 2002-2008
Barron’s Magazine 100 Most Respected Companies Ranked #3 on Barron’s “World’s Most Respected” list. Ranked #5 in 2006 2006-2009
Harris Interactive/Wall Street Journal World’s Best Corporate Reputations Ranked #10 for 2006 – up from # 13 in 2005. Ranked in the top five companies for best “Products & Services” 2003-2006
America’s Second Harvest Donor of the Year Recipient of the “Donor of the Year” award in 2007 and 2006. It is the first time a company has received the award in two consecutive years. 2006-2007
Fortune Magazine Top Companies for Leaders Ranked #2 on the “Top Companies for Leaders” survey. This is the inaugural survey. 2007

http://media.corporate-ir.net/media_files/irol/19/195341/pdf/Awards_n_Recognition2.pdf (10-11-09)

I think by reading through this information its clear why Bounty and Procter and Gamble are in partnership, I also feel that because P&G started off as a small family business this fits in well with Bounty as to me this is also a family product. I believe this was the best choice because as a family business P&G understand more about what the customers/viewers want and need from this product, thus helping to increase and maximise sales.

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